Force India unveils new colours

This is the new livery for the Force India Formula 1 team featuring a splash of black to the usual green, orange and white design.

The VJM04 was unveiled to the public via the popular social network site Twitter, thus becoming the first team to show off their 2014 challenger.

“I always enjoy seeing a Formula One car come to life, but I can’t remember so much anticipation ahead of a new season,” said managing director Vijay Mallya.

“The rule changes have presented us with a huge challenge, but I’m very proud of the approach we have taken and the direction of the technical team. It will be fascinating to see how different teams have interpreted the rules and at this stage it’s impossible to predict who has done the best job.

“It’s this uncertainty that should make for a very entertaining season of racing, which is great news for the fans.”

One of the most noticeable changes on the VJM04 is a revised colour scheme. “The new car livery reflects the way Sahara Force India is evolving.”

“I’ve always believed the saffron, white and green livery has made our cars the most eye-catching, but adding black as a main colour gives us a fierce new look.”

“The national colours of India remain an integral part of the car, but the tiger has become a panther! As we enter our seventh season with new partnerships and new names on the car, our contemporary new look helps signal our ambition.”

It certainly looks sleek and with the benefit of a closer partnership with Mercedes – which includes the 1.6-litre V6 turbo engine, energy recovery systems and eight-speed gearbox – the team should move up the competitive order.