The Cadillac Formula 1 team have unveiled an unique two-sided livery during an advertisement break in the NFL’s Super Bowl.
The American brand’s Ferrari-powered challenger, whose chassis name is yet to be known, will sport a two-sided look. With the left revealing a grayish white, while its right is in black.
The design is similar to British American Racing’s livery in the 1999 season, which featured red and white on the left side with blue and yellow on the right side to accommodate different sponsors.
Few partners can be seen on this livery thus far. On the sidepods, TWG is the team’s owner, and the IFS logo on the rear wing endplates. The bargeboards feature bourbon whiskey brand Jim Beam as well as telecommunications company Claro, a longtime sponsor of Sergio Perez. Telcel, also linked to Checo is in front of the cockpit. Clothing brand Tommy Hilfiger is among several logos featuring on the nosecone.
“This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,’” CEO Dan Towriss said. “Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport.
“Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.”
Both Perez and teammate Valtteri Bottas are returning to the grid this year after spending the 2025 season on the sidelines. They have won a combined 16 Grands Prix, taking 23 pole positions from 106 podiums – with Bottas scoring the main share of all these during a five-season stint at a dominant Mercedes outfit.
Social media:
https://x.com/Cadillac_F1/status/2020691169710313983
https://x.com/Cadillac_F1/status/2020696706061578538
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Official website:
https://www.cadillacf1team.com/
News stories:
https://www.formula1.com/en/latest/article/first-look-cadillac-reveal-their-debut-livery-for-2026-f1-season-during.5VOzXbVmuWE73B0e4Qvq1t
https://www.formula1.com/en/latest/article/gallery-see-all-the-angles-of-cadillacs-2026-livery.7oVj9gp6OSXescXdqEQVCt
https://www.the-race.com/formula-1/cadillac-f1-2026-livery-unveiled-super-bowl/
https://www.racefans.net/2026/02/09/first-pictures-cadillac-presents-its-livery-for-its-first-formula-1-season/
The new Cadillac team revealed their first Formula 1 car livery in an advert during the Super Bowl as the new American outfit made a high-profile splash during the country’s biggest sporting event.
Showing off their first colours in a prime advertising spot during the NFL’s championship showpiece in which the Seattle Seahawks beat the New England Patriots at Levi’s Stadium in California, Cadillac’s debut livery was unveiled as a unique split arrangement for the 2026 grid with black on one side of the car and white on the other.
A replica of the car was also revealed simultaneously in New York’s Times Square.
The outfit, which is backed by American car giant General Motors, is becoming the 11th team on the F1 grid and is the sport’s first all-new entrant for a decade.
The team say the dual livery design uses “asymmetry as a deliberate design philosophy: a yin-and-yang balance expressed through stark black and white, where grit, determination, and performance meet aspiration, optimism and ambition”.
Chief executive Dan Towriss said: “This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1.
“Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport.
“Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.”
https://www.skysports.com/f1/news/12040/13504291/cadillac-launch-first-f1-car-livery-in-super-bowl-advert-for-2026-season-during-new-england-patriots-vs-seattle-seahawks