Alpine becomes the latest Formula 1 team to launch its 2024 race car featuring a collaboration with artist Felipe Pantone.
The livery still has that familiar combination of blue, pink and naked carbon black look and will be driven this year by Esteban Ocon and Pierre Gasly.
In a season launch at Enstone, that also included the unveiling of its hypercar for the World Endurance Championship, Alpine revealed the challenger that should help it return to the front of the midfield after dropping from fourth to sixth last season.
As was the case in previous seasons, Alpine will race with a predominantly blue car at the majority of the 24 Grands Prix, but will switch to a pink livery at an expanded eight races to promote its main sponsor BWT.
The team says the A524 is a “brand-new concept created for the next two seasons and is marked by innovative solutions as a result of learnings from previous iterations.
“The bold approach will allow the team to apply a stronger development path across the next two campaigns.”
Technical director Matt Harman said: “The A524 approach has been aggressive but deliberate in the fact we are creating a wider scope to add performance to the car. We have really focused on learning and reacting to what we have learnt rather than on results.
“The project has been bold where we have focused on realising concepts, which we aim to add to the car. We’ve built ourselves a strong platform to add performance when we can and we have set ourselves targets to deliver those.”
The new Alpine certainly looks nice and it will be interesting if the car can regular score points to move up the competitive order this upcoming championship.