This is the new striking livery for Force India as the Silverstone-based team unveiled it’s new look for the upcoming Formula 1 season.
The colour scheme is predominantly silver and black, with flashes of orange. The look is very similar to the McLaren-Mercedes when it was sponsored by West cigarettes back in the early 2000s.
Just like the Williams FW37, the Force India has the 2015-spec nose, to comply with this season’s FIA rules.
By looking closer at the Mercedes-powered car, the VJM08 features a modified sculpting of the sidepods, new cooling intakes, and a revised rear suspension layout with a hydro-mechanical system replacing the torsion springs.
Technical director Andrew Green commented that the change in regulations at the front of the car had “caused a loss in terms of downforce and we’ve been working to claw back all that performance”. The front of the VJM08 has been lowered compared to the 2014 design.
Team principal Vijay Mallya said he hoped that 2015 would give an opportunity for Force India to challenge the big teams again, after it came close to beating McLaren last season in the constructors’ championship.
— Sahara Force India (@ForceIndiaF1) January 21, 2015
“Another major step forward is the technology change, in that we are now using a 60 per cent windtunnel in Cologne, Germany which is a far bigger step than we have ever taken before.
“Traditionally we have been in Brackley, England, where we used to develop our car with a 50 per cent model and an outdated windtunnel.
“With this new and important tool available to use, we hope the 2015 challenger will really prove its worth in competing with the big boys of F1 when we start the European season.
“We are lucky to have two exceptional drivers who will hopefully steer the Sahara Force India challenger to the front of the grid, and hopefully a few podiums during the current year.”
Force India enjoys greater backing from Mexican companies in 2015 ahead of the return of Mexico’s round of the Formula 1 World Championship on November 1. Alcohol brand Jose Cuervo has joined the team from Sauber alongside Claro and Telcel which are both part of the America Movil telecommunications group.