The Scuderia opted an online launch, broadcasting live from Fiorano, where its 2017 challenger will hit the track for the first time later as part of a filming day.
The Italian outfit had hoped to challenge for the championship last year after winning three races in 2015 to finish runner-up to Mercedes.
But it fell well short as it struggled with set-up, strategy and tyre temperatures over the course of 2016 and rarely managed to get the most out of its package.
It failed to win a race and was beaten to second in the constructors’ championship by Red Bull Racing, finishing 367 points adrift of Mercedes.
Ferrari’s technical structure was tweaked mid-season when technical director James Allison left the team, with Binotto moving from his role as engine boss to head up the technical department.