The Caterham team presented their 2014, the CT05, midway through the opening day of pre-season testing at Jerez.
The team had initially scheduled an unveiling in the pitlane prior to the start of the morning’s running, but an issue with the car meant this was delayed.
Eventually the car was fired up and Marcus Ericsson was given the first opportunity to shakedown the new car on the circuit.
The new Renault-powered CT05 features an anteater version of the low nose that has become the focus of this year’s Formula 1 designs.
Caterham’s version is one of the most extreme, with its protruding section attached under a stepped upper element.
The Leafield-based outfit is heading into this seaon on the back of a disappointing 2013 campaign where it finished eleventh overall in the constructors’ championship behind rival Marussia.
It has brought Kamui Kobayashi back to improve its chances, as well as signing GP2 race winner Marcus Ericsson.
Caterham owner Tony Fernandes said recently that he wanted the team to become a more competitive force in 2014, otherwise he would turn his back on the sport.
Team principal Cyril Abiteboul said such a strong stance from Fernandes was understandable.
“I think it is right,” he said. “We should not lose sight that this is also a marketing activity and in order to promote the product we have to be successful and you have to be visible in order to attract sponsors. Right now we are not.”