Force India has revealed a dramatic new pink colour scheme for the upcoming Formula 1 world championship.
The switch to the pink, magenta and silver livery is now a complete contrast to the drab, grey look when the VJM10 was launched. The new colours signals a new sponsorship deal with water technology specialists BWT.
As well as the pink colours on the car, Sergio Perez and Esteban Ocon’s racing helmets will also switch paint schemes too.
Force India team boss Vijay Mallya said: “The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our ten-year history.
“It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.
“For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish.
“Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of F1.”
It’s certainly a bold new look. Pink is rarely seen in motor sport and will definitely add some colour to the Formula 1 grid.